The Publishing 2.0 blog pointed to a recent article from an analyst at Screen Digest, which compares YouTube and Hulu. They also offer up, in no particular order, ten observations about the future of media:
- Professional content still has A LOT more value than “user-generated content.”
- Legal content still has A LOT more value than illegal content.
- Professional content produced for analogue media is worth pennies on the dollar when distributed in the web’s commoditizing content marketplace.
- It probably costs a lot more than $180 million to produce the content on Hulu, which means that it’s not a standalone business.
- Ads inserted into online video are about 1,000 times more annoying than TV ads (I say this having watched many shows on Hulu) — losing control of your content is not a web-native experience. This suppresses advertising value.
- TV/Video will likely follow the path of music and newspapers in suffering a dramatic decline in content value on the web.
- Video is probably not a panacea for newspapers trying to reinvent their businesses on the web.
- Most analogue media businesses, when fully transitioned to the web, will likely bear little resemblance to the original businesses.
- Google isn’t doing any better than anyone else at solving the content commoditization problem on the web.
- Six years after Google perfected search advertising, there has been no innovation in online advertising that even comes close to the same scale.
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