$211 Billion and So Much to Buy -- American Youths, the New Big Spenders

The New Big Spenders

Youths are extremely engaged in all aspects of technology and media and influence family's purchases. Plus they have huge spending power of their own.

Eight to 24 year olds are ready to spend money in 2012. 211 billion dollars, to be more precise. According to the 2012 Harris Poll YouthPulse(SM) study, the purchasing power of today's youth is something that should not be overshadowed by the spending power of adults. Over half of eight to 12 year olds will spend their own money on candy (61%) and toys (55%) while a quarter will buy books (28%) and one-in-five will purchase clothing (19%). Teens, those 13-17, still crave candy, and half (51%) will make a point of treating themselves to sweets. However, clothing (42%) and entertainment, like movie tickets (33%) have become bigger priorities for this older group.

Analysis

People of the earth, hear me now understand me later, ...

'Traditional advertising is losing the battle in where this demographic consumes content."

I would submit that while there may be parts of Puerto Rico which do not have high adoption Internet rates. I insist that we have to think of this demographic as the first completely digital people.

Their Internet connectivity and participation in social networks is 100%. Or a number so close to 100 that they still mean the same thing. You want to reach this group you've got to get past their bullshit filter and engage with them as humans, unique people each and everyone. And it had better be online, on YouTube or TMZ.

Seminar: Conversational Model for Social Networks

Ever wonder how to squeeze the most juice out of social networks? Long time friend of Dondequiera, Kevin Shockey, will offer a master-class on how to employ Mis Tribus' Conversational Model using Social Networks on Novemeber 28, 2011.

Participants of the seminar will receive a practical guide for using social networks. Many companies are encountering limited results with social networks, this seminar provides a simplified approach that:

• generates more likes and followers
• generates customer leads
• converts leads into customers
• reduces the time and money spent on advertising.

After years of research, Mis Tribus has made a breathtaking new discovery. Through a combination of tools and techniques, the Conversational Model produces more social engagement. In this seminar, participants will learn:

• why social media marketing is so challenging
• what are the 3 strategies that any social media marketing campaign must use
• what is the Conversational Model
• which freely available tools work together to produce the dramatic improvements of the Model
• how to implement the Model
• what 6 daily tasks power the benefits possible by the Model

Finally, as an added special bonus, each participant will get a free account to Fanz.ly. What is Fanz.ly? Fanz.ly is Mis Tribus' social media engagement platform. Based on the Conversational Model, Fanz.ly is an even simpler method to generate keyword (SEO) driven engagement on the Internet. Currently in limited invitation-only beta, Fanz.ly will become a critical asset to any company's Internet marketing efforts. This offer will not be repeated ever again, act now to claim your free Fanz.ly account.