Welcome Home, Pa'lante!

Today, I finished the conversion of MC Dondees, to yours truly.  It feels good to step out from behind the curtain.  The myriad reasons why we did it, shall remain locked in the past.  MC Dondees was a bad joke taken to the extreme.

Culebra, PR

For, good or worse, writing as MC Don Dees allowed me to rant about everything we learned about founding technology in Puerto Rico.  We thought we going to make a difference, and we did, but never in a way that we could actually monetize our traffic.

In the end, the concept of an Internet advertising startup based in Puerto Rico will always be sentenced  to a life of starvation.  I guess good, old Bob Davila from EnterPRize, knew it from the beginning.  The evidence eventually proved him right.

Even today, the non-existence of an Internet Advertising industry in Puerto Rico is astonishing.  Furthermore, the complete lack of search engine marketing is even more perplexing.  WTF? Search Engine Marketing is the most effective form of direct advertising ever invented.  Why would anyone NOT want to do it?

Seminar: Conversational Model for Social Networks

Ever wonder how to squeeze the most juice out of social networks? Long time friend of Dondequiera, Kevin Shockey, will offer a master-class on how to employ Mis Tribus' Conversational Model using Social Networks on Novemeber 28, 2011.

Participants of the seminar will receive a practical guide for using social networks. Many companies are encountering limited results with social networks, this seminar provides a simplified approach that:

• generates more likes and followers
• generates customer leads
• converts leads into customers
• reduces the time and money spent on advertising.

After years of research, Mis Tribus has made a breathtaking new discovery. Through a combination of tools and techniques, the Conversational Model produces more social engagement. In this seminar, participants will learn:

• why social media marketing is so challenging
• what are the 3 strategies that any social media marketing campaign must use
• what is the Conversational Model
• which freely available tools work together to produce the dramatic improvements of the Model
• how to implement the Model
• what 6 daily tasks power the benefits possible by the Model

Finally, as an added special bonus, each participant will get a free account to Fanz.ly. What is Fanz.ly? Fanz.ly is Mis Tribus' social media engagement platform. Based on the Conversational Model, Fanz.ly is an even simpler method to generate keyword (SEO) driven engagement on the Internet. Currently in limited invitation-only beta, Fanz.ly will become a critical asset to any company's Internet marketing efforts. This offer will not be repeated ever again, act now to claim your free Fanz.ly account.

The Social Media Head Fake

Guest post from Kevin Shockey over at Guagua Pública and Mis Tribus on his lecture Como Generar Nuevo Ingresos Usando Twitter:

Last night I gave a class on what I would call version 0.4 of my theories from Guagua Pública. It was a real honor to work once again with Francisco Santana, Founder of ASOPYMES. In my opinion, he is a great friend to all small and medium sized businesses in Puerto Rico. If you need someone to help you save money in your business, he's the man to talk to.

The session was entitled "Como Generar Nuevo Ingresos Usando Twitter" (How to generate new revenues using Twitter). Per request of the audience, my class was in Spanish. I hope to give a newer version of this speech soon, but in English. But hey, give the people what they want! Right?

Speaking of giving an audience what they want, if you haven't watched the "Last Lecture" you should stop everything and do it. You can thank me later.



For me, one of the things about his lecture that has always stuck with me, was the head fake. Anyone familiar with sports knows what the head fake is. It's where you you get an opponent to guess what you are going to due by looking at your eyes and head. Of course once they've done that, it's too late. A talented athlete will show you what they are going to do next with their eyes and head, but make their body do something else.

Randy makes reference to the head fake near the end of the lecture, I quote:

"But did you figure out the head fake? It’s not about how to achieve your dreams. It’s about how to lead your life. If you lead your life the right way, the karma will take care of itself. The dreams will come to you."

If you'll remember from the beginning of the lecture he explicitly tells the audience that this is NOT about his family. That's the real head fake. For who has the courage to give such an inspiring speech thinking about the family he would soon leave behind. He adds

"Have you figured out the second head fake? The talk’s not for you, it’s for my kids."

Social Media Head Fake

For those of you who attended my class last night, have you figured out what my head fake was? Sure while I think I connected with people by focusing on generating revenue, I also introduced them to the complexity of computing, social media being just one of it's multidimensional components. While everything I said was right on target, I was really pleading to everyone to recognize that focusing your business strategy around informatica (computers and automation) is the only way to truly generate revenues today. The business environment has become too complex to approach any other way. The standard solution of throwing people at a problem isn't an option, when you don't even understand the problem!

Update: I found a copy of the transcript of the "Last Lecture", just in case you need it. Did you catch that the video on YouTube has closed captioning? How freaking awesome is that?